Few industries are more vital than food. Tastes may change from person to person, but one thing’s for certain: everyone needs to eat. Industry statistics make it clear that you need passion, but practical passion composed of great marketing, product positioning, and shelf strategy is necessary to increase your chances of success in the consumer food arena.
If you’ve decided to get into the food business as a first-time merchant, it’s a great choice—but you’re probably left wondering what comes next. With so many possibilities, the options are endless, but we’ve put together a good collection of resources to get you started.